TRAFERA
TRAFERA
Trinity3 + Firefly Acquisition = Trafera
Brand Identity work for Trafera, a classroom technology company that provides professional development resources and tech support for all educational technology needs.
















Two pre-existing education companies (Trinity3 and Firefly Computers) merged together as one, creating a need for a new name and brand. Imbued with new beginnings, Trafera wanted to be modern, energetic, and approachable - while still being an authority in the technological space. So through the use of transparent symbols, fun colors, and rounded typefaces, Trafera demonstrates their new era in technology.